Name: THE CUSTOMER DRIVEN COMPANY
SKU: 14341
Price: 170.00 ZAR
Availability: InStock

THE CUSTOMER DRIVEN COMPANY

R170.00

MOVING FROM TALK TO ACTION.

CONTENTS

The Missing Ingredients

Create a Customer Keeping Vision
Saturate Your Company with the Voice of the Customer
Go to School on the Winners
Liberate Your Customer Champions
Smash the Barriers to Customer Winning Performance
Measure, Measure, Measure
Walk the Talk
A Final Word
Appendix: The Research
Customer Focus Toolkit
The characteristics of a Customer Driven Company. A self test
Tools for Developing a Vision
Tools for Smashing Barriers to Customer Winning Performance

Only 1 left in stock

SKU: 14341 Category: Business

Description

Authored by Richard C. Whiteley and published by Perseus Books in association with The Forum Corporation. Published in New York in 1993. Soft cover bound this 13th Impression is in Fine condition, covered in plastic with an illustrated cover. The size of the book is 234x153x21mm, with 308 pages including the index, a questionnaire and acknowledgements. ISBN 9780201608137. Illustrated with charts and diagrams. Clean and well bound. No inscription, annotations or marks. Pages yellowing throughout. The spine and top of the cover are sun faded.