PURPOSE

R290.00

THE STARTING POINT OF GREAT COMPANIES

In Purpose, world renowned thought leader Nikos Mourkogiannis turns the entire idea of leadership on its head and shows that in business, the choice between values and success is no choice at all. He argues that a company must satisfy the need for Purpose, a set of values that defines it and inspires and motivates its employees. Rather than organization and structure, ideas are what cause companies to from good to great.

Drawing on the works of the great philosophers and using examples from multiple industries, Mourkogiannis identifies the four major types of Purpose: discovery, excellence, altruism and heroism, and shows how to harness their power to unite and energize an organization. In an era of corporate scandals and declining morale, the principles revealed here will be indispensable for companies that aspire to meaningful success

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Description

Authored by Nikos Mourkogiannis with a foreword by Roger Fisher. Published by Palgrave MacMillan of New York in 2005. Hard cover bound this First Edition copy is in Fine condition, covered in plastic and with a Fine dust jacket. The size of the book is 239x160x22mm. ISBN 9781403975812.

253pp incl index. Clean and well bound. No inscriptions, annotations or markings.