LESSONS FROM THE BEST MARKETING BOOKS OF ALL TIME.

From the Introduction

There is perhaps no discipline in the world of business more eclectic than marketing as proven by the staggering variety of ideas, concepts, frameworks, and guidelines gathered in this collection from Soundview Executive Book Summaries. Who have been providing busy readers with business book summaries for nearly thirty years, the following seventeen comprise some of the most interesting and influential among them. The authors of these books are marketing gurus, consultants, academics, and writers, who have created new thinking in the area of marketing over the past twenty-five years. Some of these authors such as Jack Trout Philip Kotler and Seth Godin, have familiar names. Others may be new to you but bring to the collections insightful and innovative ideas. After all, we chose the books for this collection not because of blockbuster sales, but because the advanced and challenged accepted marketing theory and practice.

From the books: Renovate Before You Innovate, Sergio Zyman; Relationship Marketing, Regis McKenna; The One to One Future, Don Peppers; Lateral Marketing. Philip Kotler; Up The Loyalty Ladder, Murray Raphel; The Anatomy of Buzz, Emanuel Rosenl; Differentiate or Die, Jack Trout; Networking with the Affluent, Thomas Stanley; Purple Cow, Seth Godin; Unleashing the Killer App, Larry Downes; Relentless, Johny Johanssson; Scoring Points, Terry Hunt; Crossing the Chasm Geoffrey Moore; The Popcorn Report, Faith Popcorn; How To Drive Your Competition Crazy, Guy Kawasaki; The Disciple of Market Leaders, Michael Treasy; Don’t Think Pink, Lisa Johnson.