BUSINESS LESSONS FROM THE WORLD’S TOP SPORTS ORGANIZATIONS.

FULLY REVISED AND UPDATED WITH NEW CHAPTERS ON THE NEW YORK YANKEES AND US WOMEN’S SOCCER

The world’s best sports organizations reveal how their teams keep on winning, and how any business can use their methods to get to the top and stay there.

By studying the organizations behind the winning teams, and by interviewing icons such as Michael Jordan, Frank Williams, Franz Beckenbauer, Sir Donald Bradman, Sir Peter Blake and Jonah Lomu, the authors have identified consistent practices for nurturing sustained peak performance and the key techniques which will unlock effectiveness, lessons which can be applied to all businesses to achieve sustainable success.