MIND YOUR MANNERS
R175.00
MANAGING CULTURE CLASH IN THE SINGLE EUROPEAN MARKET.
A Financial Times Business Book of the Year.
Managers working in a multicultural environment often make two mistakes; they misunderstand the behavioural and cultural differences, or are over-sensitive and defensive. Both can lead to reduced effectiveness and alienation, even confrontation.
Mind Your Manners is the best-selling practical guide for the manager in Europe. It addresses the crucial issues of the legal and business framework, formal and informal meetings, social expectations, etiquette and manners. It is an effective business tool aimed at managers of any nationality intending to do successful business in the single European market.
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