Index

1.  The significance of trust in the life of the advisor and intermediary
2. The speed of trust.
3. The race to trust.
4. The power of character.
5. The power of competence.
6. The power of communication.
7. The power of chemistry.
8. The trust equation.
9. The power of leadership and influence.
10. The power of the 80/20 principle.
11. Moments of trust.
12. Begin with trust in mind.
13. Trust and gathering client information.
14. Lead the race to trust at the end of the first meeting.
15. Prepare the client proposal with trust in mind.
16. Take trust to the next level when presenting your proposal.
17. Continue to build trust when the client accepts your proposal.
18. Implement the plan with confidence.
19. Maintain and build trust during the ongoing advice and service process.
20. Restore and rebuild trust when things go wrong.
21. Conclusion.
22. Notes and References.
23. About the Author.