THE PROGRESS PARADOX

This is a book about people who love IT. It is about the work they do, and about why they do it. Many people spend hours and hours staring at computer screens. What are they doing? And why are they doing it?

In this volume Ronnie Apteker and Jeremy Ord describe their experiences in IT over the past five years. They explore the opportunities that electronic commerce over the Internet presents. They give us a fresh perspective on life in the digital age, and they paint us a passionate picture of a truly inspirational company.

The world is moving from trading places to trading spaces. To take advantage of this new paradigm one needs to be wired. Not just wired up to the Net, but also in touch with a new breed of worker that is young enthusiastic, passionate and searching for enlightenment. This book will provide many answers. If it has been written as it was envisioned it will also raise many questions. Besides being a digital diversion of fantastic insight, this book will delve into the Progress Paradox. Each technological advancement through the ages  has had one objective, to save us time. Why, then, do we seem to have none to spare?